How to generate Network Marketing leads online – Part 2/3
Hi folks, this is part 2 of 3 parts series of How to generate Network Marketing leads online. If you missed part 1, you can go and check it out here.
In Part 1, we have covered the method of ‘Blogging’, why is it important, how to start for free and how to do it the correct way (so you won’t waste your time for nothing) and I have shared with you a 4 steps formula for how to use a blog to generate leads.
In this part, I want to share with you a few tips on how to use ‘Social Media’ and even more importantly, how NOT TO use Social Media for generating network marketing leads for your business or your product
Whatever you do, definitely DON’T DO the following on Facebook/Google+:
Don’t spam people.
I’m sure that most of you don’t consider yourselves as spammers, but…
– If you send information to people who didn’t explicitly asked for it, you are spamming.
– If you publish your ads on other people wall without their permission, you are spamming.
– If you tag your friends in your ads for it to pop up on their friends feed, you are spamming.
Well…you got the picture.
If you do those, people will get angry on you and ban you, and if enough people will do that, Facebook will ban you as well.
Don’t “Fake it until you make it”, Don’t lie!
I’m sure that most of you do not consider yourselves as lairs.
But I did encounter some “leaders” at the past that were acting unethically.
If you are sharing your product in Facebook and asking your friends to post comments with a “genuine” testimonial in favor of your product (which they never used), that is called lying.
Don’t use the “firehosing method”.
Which mean do not spread your ads and testimonials about your product/business all over the place and only that all the time. If you do that, people will unfriend you, or just ignore you. Think about it… How long will you sit and watch a channel on your TV that shows only commercials?
I can guess what some of you might think by now – “…This is all true, but what I’m sharing is very important and high-quality information, might even be life-changing information!”.
Well, that might be true. But if you put this information in front of the wrong people, using the wrong methods, that will be just a waste of time and effort and might even sabotage your success.
So what we can and should do?
Here is a 3 step formula for how to get leads with social media:
- Define your Avatar – your target audience. I assume that almost EVERYBODY can benefit from your product and/or business but you need to be laser focused when defining your avatar, For example:- what is his/her age?
– what are his/her hobbies?
– what is his/her socioeconomic state?
- Use the above definition to figure out where your target audience is hanging in the social media universe (which groups they are part of, what pages they fan, etc.)
- Join those relevant groups and start making friends as you do in the real world. DON’T push your product or your business opportunity right away. After all, also in the real world, you don’t ask someone to marry you on your first blind date! 🙂
So when is the right time to share the information about your product or your business opportunity?
Since you are not selling a $5 item, people will need to trust you before they buy from you, needless to say, join your business.
So your job on social media is not to make a sale, but rather to build trust.
And you achieve that by ’liking’ and commenting on posts and pictures, engaging in questions and answers in the group, etc. You know, the ‘regular’ activities from the real world. And not by spamming with your ads all over the place and sending pushy private messages to people that you barely know to join your business or buy your product.
You probably wonder by now – this is all very nice, but when do I get the chance to share the info about my product and business?!
And the answer is simple – when you are being asked to. 🙂
You probably think that I’m either fooling you or I’m living in wonderland since this can never happen!
Well, if you want to know how to make it happen, move to the next (and last) part where I share one simple technique of how to get people to like you and trust you to the degree that they will ask you for a presentation.
How to get people to like you and trust you and ask you for a presentation
These days, most people engaging in a conversation will strive to do as much talking they can (vs listening to the other party). Since I’m an introvert, I usually do the opposite – most of the time l listen to the other party and speak as little as I have to. And I found that people really liked it, telling me that I’m a great listener!
What happens when someone like you? -> they are going to check your profile to find out more about you. Now you see why I urged you in the first part of this post not to lie, spam or firehosing your products/opportunity.
But how do you get THEM TO ASK YOU for a presentation?
Here is a simple technique I’ve learned from one of my mentors (Tom Big Al Schreiter):
Ask him/her – “what are you doing for a living?”
What do you think will happen once he/she will finish answering your question?…
Either from genuine interest or just courtesy – he/she will ask you back the same question – “so what are YOU doing for a living?”
See the opening?
Here is an example of how I answer this question:
“I am a software engineer and I also have this part-time business from home, you know few hours here a few hours there… I started with it a few years ago, initially just to get some extra income to pay the bills when I wasn’t making enough income in my day job. But now we save this money along the year and we use it to travel overseas for the summer vacation each year including the kids!”.
Guessing what will be their next question?…
Answer – “Can you tell me more about it?”
But this question will come ONLY (and remember part two of this post – define your Avatar) if you are engaging with someone who is actively looking to make more money, part-time to cover his bills or for recreation.
Curious about what is my Avatar? here goes:
He/she is a software engineer married with children, behind their bills who love to travel and hadn’t taken a vacation for a long time and looking to make extra money from home.
Well, that’s all for this post!
Are you generating leads through social media?
Do you have some tips to share regarding how to generate leads using Facebook?
If you do,
Please don’t be shy and share your tips in the comment below.
And as usual, if you have any question or you want me to elaborate on any topic from the post, please ask your question on the comment below.
Want to learn How do you effectively grow your social audience?
I just got the permission to share with you the recording of the following webinar – ‘Planning out a Social Media Schedule‘ which covers exactly this subject.
This is taken from the close to members only section of the wealthy affiliate platform. Not sure how long is it going to stay active… so click the link and watch the webinar while you still can.
If you like a short explanation what is wealthy affiliate good for, check my first post in this series over here.
If you prefer a full review of the platform, read it over here.
To your success!
How to generate MLM leads online – Part 1/3
How to get on the first page on google
How to earn money online without an investment
About The Author
Indeed you nail it!
From one side we want and need to post about our business and products but on the other hand we must do it in a way that won’t spam or make us look like a pushy salesperson.
Here is one way how to do it – Don’t use your personal feed on Facebook to do business!
Separate your personal activity from your business activity.
One way to do that is to open a FB Page or a FB Group and ask the relevant people (the avatars) to join the group/like the page. And post regarding your business and product only in that group/page and not on your personal feed or other people feed.
This way you will be sharing information about your product only with people which this info is relevant to and want to hear about it (after all they have freely joined your group/liked your page).
Regarding your request that I’ll teach you how to do it right, I don’t have much time but I’ll do my best to help you 🙂
I suggest that you will register to Wealthy Affiliate using this link (it free and no credit card is needed). That will give you an access to a complete training on the topic (like the webinar that I have shared on the post). You’ll also receive a welcome email from me with my contact details. Reach out to me once you are inside and I’ll do my best to assist you.
To your success!
I want to share this amazing opportunity to comment on the websites of my friends and at the same time learn how to create them.
1) And now I came across a site with a theme: “How to generate Network Marketing leads online”, accompanied by such convincing content,
that I am ready to admit that I have blocked by Google + because of my zealous advancement of WA.
2) Further, in the discussion there is a place for anti-spam measures.
3) My personal example confirms the reality or experience of this article.
4) I shared my opinion and recommendation to read this useful site, especially for beginners and passionate about.Reply
Thank you for your sincere opinion about this post and my website in general.
I’m glad to read that you are doing great on the Wealthy Affiliate platform.
I agree that indeed this is a great platform to learn how to and to build a business online.
But in contrast to you, I think that it works with a great synergy with network marketing.
What I learn on the wealthy affiliate platform I implement in building my network marketing business online.
And I also use this platform as a free training tool for my team.Reply
There is no contrast here, I just don’t have the knowledge and courage to choose and promote a product, everyone says that it’s easy, but I don’t know who to ask to take me to the beginning. What will you answer me?Reply
If you already joined Wealthy Affiliates, I suggest you start with the “Online Entrepreneur Certification”.Reply
You will be able to find it on the left menu under training.
If you haven’t joined yet, here is the link to join (It’s free).
If you need any assistance, don’t hesitate to reach out to me with a private message on the Wealthy Affiliate platform and I’ll do my best to help you.
You can find me under the name – nahumbb
I would love to have anti spam in my social media but it is common to see annoying spam post. All I can do is to block the person but that will make him not contactable. So I do agree with you with sharing posts, we should not be spamming. But then again I dont have the targettting way to reach out to people with my Facebook share. Would you teach me how to ensure my post shares are in line with the other person interests? Maybe I think I should take the 1 hour course as you said. It might be helpful to answer my questions on this topic.